STRATEGY
DEVELOPMENT
GROWTH  & SUSTAINABILITY

  • Build a brand strategy presentation, showing the clear steps to the plan of action with a realistic timeline taking into account the allowed budget
  • Align the brand with target retailers, showroom and wholesale partners, retail expansion,, digital partners and US opportunities while maintaining the allowed budget and available resources.
  • Assisting with merchandising and product feedback including pricing, drops, key staple silhouettes for the US market and building a strategy and clear customer profile for the brand allowing them to understand their market share and opportunity
  • Setting up key target retailer appointments that are on the agreed list made by CFN & Christina. List of retailers to be discussed on the start date of the contract.
  • Thoughts on initial retailer meetings – Nordstrom, Frwd.com, Moda Operandi, Nancy Meyer, Saks, Barneys, Shopbop.com, Selfridges, Net.
  • Assist with international growth plan by aligning agents and managing the agents productivity to ensure growth.
  • Clear and consistent feedback to the designer and team to ensure that we are all on the same page and you are aware of the growth, strengths and weakness.
  • Utilizing FNA’s strong network of industry peers for any needs of the brand including negotiation of contracts to ensure they align with industry standards.